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Newnorm - A Virtual Event Platform

Newnorm is an AI powered platform for virtual events with features like auto navigation, one click login, AI powered 1:1 meetings, Auto Match and seamless experience between desktop, mobile and tablets. Create an unbelievable virtual & hybrid events using Newnorm.

newnorm case study

Challenges

Newnorm needed a highly scalable virtual event platform where video conferencing, live streaming, and real-time communication were the core features. They partnered with iTechNotion because of our strong experience in building video platforms, chat systems, and large-scale real-time applications.

Process

Our team followed a structured end-to-end delivery approach:

  1. Consulting and finalizing the Go-To-Market (GTM) strategy
  2. System architecture & solution design
  3. UI/UX Design
  4. Frontend development
  5. Backend development
  6. AI algorithms for meetings
  7. Scalable chat system
  8. Video & live streaming setup
  9. Video conferencing integration
  10. Quality Assurance & testing

Solutions

We implemented a Microservices architecture to ensure flexibility, scalability, high performance, improved accountability, and enhanced data security.

Key solution highlights:

  • Breakout sessions with 10 hosts and up to 10 million attendees
  • Live stage streaming to millions of users
  • One-to-one and group chat
  • Smart 1:1 meeting system with auto profile matching & redirection
  • AI-powered personalization for unique attendee experiences
  • Hyper-personalized sponsor and attendee suggestions
  • Auto-navigation guiding users across the entire event
  • Advanced automation for complex registration flows
  • Sequencing software to pre-program complete event journeys

Team & Duration

Team Size: 25
Development Time: 8 Months
Engagement Model: Hourly

Results

  • 100+ events hosted in the first year
  • Highly appreciated for its simple and intuitive interface
  • 50,000+ minutes of streaming in the first 6 months
  • Adopted by 35+ companies in the first 6 months

Technologies

  • Node.js
  • React.js
  • TypeScript
  • Socket.IO
  • MongoDB
  • Redis
  • AWS EC2
  • AWS SES
  • AWS Lambda
  • Cloudflare CDN
  • Jitsi
  • Agora
  • Nginx
  • CloudWatch

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