Food apps are doing great in current times, and with a unique deployment, you can hit the market definitely.
We have prepared this analysis report in order to help you understand the business model of Zomato-like online food delivery service.
Zomato is an India based restaurant search service which later expanded into food delivery segment. Operating in 2 dozen countries, this app was first launched in Delhi and soon after, the service was extended to cities like Mumbai and Kolkata. With each year, the customer base kept growing and the company also got the first mover’s advantage in a nascent sector.
The customers lapped up the concept of checking our restaurant menus even for eateries that lacked website and the tempting discounts worked well to woo more users. Especially consumers in metros and developing cities jostling for time and lacking time to make meals, found Zomato to be bliss. The fact Zomato tied up with restaurants offering various cuisine choices helped it appeal to users with varying food choices. It was in November 2010 that the name was changed to Zomato.
There is no denying the massive popularity of Zomato. With time, it is spreading into the suburbs close to the metro cities where it already has a steady user base. It offers enough choices and customization options to the users. However, at present, it is not the only competitor to keep eyes on. You may also check out a few alternatives to get a broader picture of your target sector’s landscape.
In the last few years, businesses have witnessed a steep competition in the food delivery sector. However, the demand has grown too. So, the serious and smart food delivery apps kept on expanding into new countries as well as new cities in its home turf.
For example – Zomato, which went live in 2011, is now multilingual, making things easier for non-English speaking users. It also managed to bring down losses significantly in the last 2 years. For FY 2019, the revenues of this Gurgaon-based company have touched $206 million. Looks appealing for a business, willing to enter this industry, doesn’t it?
You should come up with an online food delivery and restaurant finder service that can also be accessed by desktop computer users. Alongside, it should offer attractive discounts and myriads of cuisine choices through a tie-up with partner restaurants.
The app users want to do a lot with food delivery apps, such as:
So, make sure your app has these features and some additional features, which could make it unique and more impressive for the end-users.
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